Instagram advertising may be a relatively new addition to the online advertising landscape, but it’s quickly gaining popularity for good reason. Here are just a few of the benefits of Instagram advertising:

1. Highly Engaged Audience – Instagram has over 500 million users, and more than 400 million people use the app every day. This means that your ads will reach an extremely engaged audience who is likely to be interested in what you have to offer.

2. Precise Targeting Options – With Instagram Ads, you can target your audience by location, age, gender, interests, and more. This makes it easy to reach your ideal customer with your message.

3. Low Cost per Click – Compared to other forms of online advertising such as Google AdWords or Facebook Ads,, Instagram Ads is typically much less expensive per click. In fact, according to Forrester Research, costs on average tend to be 54% lower than on Facebook and 120% lower than on Google.

The combination of high engagement and low cost makes Instagram Advertising an attractive option for businesses large and small alike

How does someone create an Instagram ad?

First, visit and click Get Started under Ads on the top menu bar:

The next step is to create an account if you don’t have one already. Once you’re logged in, select Create Campaign from the top menu:

You’ll then be asked to choose a campaign objective. For promoting a product or service, the recommended objective is Traffic (Driving people to your website or app), followed by Conversions (Getting people to take action on your website, like buying a product). Select this option and then Continue:

You’ll now need to provide some basic information about your campaign – name it, determine its budget and duration, etc.:

Next up are your targeting options! In order for Instagram ads to be successful, they need to reach as many of the right people as possible. When selecting target demographics such as location, age range and interests, keep in mind that these can vary depending on what kind of product or service you’re advertising:

Adding placements allows you to control where your ad will appear – either just on Instagram or Facebook (or both), in users’ feeds or within Stories:

The last step before creating your ad is writing its copy. This will be what encourages people who see it to learn more about your product or service. Keep it short and sweet – around 25 words max!):

What types of businesses can benefit from using Instagram advertising?

Instagram advertising is growing in popularity for a reason: it works! Instagram ads can be highly effective at reaching new customers and growing your business.

There are many types of businesses that can benefit from using Instagram advertising. If you’re looking to increase brand awareness, reach new customers, or drive website traffic, then Instagram advertising may be a great fit for you. Additionally, if you have a product or service that would be well-suited for visual promotion, then Instagram is definitely worth considering.